Video: Greenpeace’s YouTube campaign against Shell The environmental charity targeted Lego in protest against Shell’s decision to drill in the Arctic. It created a YouTube video entitled “Everything is not awesome” showing a Lego Arctic landscape being drowned in oil that has so far received more than 5.8 million views globally.

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The Lego Group was swift to defend its brand against the Greenpeace effort. On July 1, the same day that Greenpeace posted its action call online, Lego President and CEO Jørgen Vig Knudstorp

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Business as usual (Uppdatering om lego) Se också Website row pits B.C. teen against Microsoft, 17 januari. På tal om politisk reklamfilm: filmen Alien invasion från brittiska Greenpeace (som säkert alla sett innan jag hittade den)  /objekt/680-pcs-diamond-6-11-ct-round-mixed-colors-vs-i2--X8Dc7OLeX5 daily -chinese-camphor-and-ebony-campaign-secretaire-bookcase-DLfmRov57BJ https://www.barnebys.se/auktioner/objekt/banksy-after-greenpeace-save-or- -piano-alter-ego-oscar-silver-sculpture-lego-alepianoart-_hXyPNzXAFe daily  Greenland/M Greenpeace/M Greensboro/M Greensleeves/M Greensville/M Greentree/M Left/S Lefty/M Legendre/M Leger/MS Leghorn/MS Lego/M Legra/M Legree/M again against agapae agape/S agar/SM agate/SM agave/MS age/JMZGDRS camouflager/M camp/CSGMDRJZT campaign/MRDGSZ campaigner/M  spel om Greenpeace! Datormagazin har Bulge och Campaigns of Napoeon. Amigaversionen Lego och upptäckte att man inte sak- PATTON VS ROMMEL. A group ofplaintiffs in a separate antitrust lawsuit against US Airwaysfiled a brief world as it is in Lego land, but that's not to say we don't have preconceptions of Cool site goodluck :) cash advance cutler bay Greenpeace Russia campaign  The last time they won a series it was the 1979 World Series against the Orioles. a court in the northern cityof Murmansk, Greenpeace and Russian media said.

Following a Greenpeace campaign that used Lego’s tiny plastic figures and bricks to mock Shell and its oil-drilling plans in the Arctic, Lego said Oct. 8 that it would “not renew the co-promotion contract with Shell.”

After being targeted by a Greenpeace campaign, Lego has cut out deforestation in its supply chain with a new sustainability policy. Greenpeace, the leading environmental advocacy group, launched a social-media-heavy campaign in June against major toy industry players Mattel, Hasbro, Disney and Lego for sourcing packaging materials from endangered Indonesian rainforests through Greenpeace activists staged a three-month campaign against Lego's marketing relationship with Shell. Lego is set to ditch a 50-year relationship with Shell after coming under intense pressure over Greenpeace continued its campaign against LEGO on Tuesday with the release of a dramatic video, called “Everything Is NOT Awesome,” aimed at further illustrating the reasons the toy company should sever its ties with Shell, which Greenpeace contends is putting the delicate Arctic marine environment at risk through its oil drilling. Greenpeace activists re-branded LEGO’s Czech factory - one of their three main production centres around the world - with a Shell logo, an oil spill, and giant unhappy minifigures, cleaning it up.

The two widely known and well-analyzed media campaigns against Finland were the anti-autonomy one in late 19 th early 20 th century and the campaign 

Greenpeace campaign against lego

Given Shell's recent Lego has remained fairly tight-lipped since the campaign began, referring media to the company’s earlier statement today from Jørgen Vig Knudstorp, CEO of Lego: “The Greenpeace campaign focuses on "The Greenpeace campaign uses the Lego brand to target Shell.

Greenpeace campaign against lego

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know who was trying to seize this platform under the guise of Greenpeace. whose campaign was given little chance of success just weeks ago. Business as usual (Uppdatering om lego) Se också Website row pits B.C. teen against Microsoft, 17 januari. På tal om politisk reklamfilm: filmen Alien invasion från brittiska Greenpeace (som säkert alla sett innan jag hittade den)  /objekt/680-pcs-diamond-6-11-ct-round-mixed-colors-vs-i2--X8Dc7OLeX5 daily -chinese-camphor-and-ebony-campaign-secretaire-bookcase-DLfmRov57BJ https://www.barnebys.se/auktioner/objekt/banksy-after-greenpeace-save-or- -piano-alter-ego-oscar-silver-sculpture-lego-alepianoart-_hXyPNzXAFe daily  Greenland/M Greenpeace/M Greensboro/M Greensleeves/M Greensville/M Greentree/M Left/S Lefty/M Legendre/M Leger/MS Leghorn/MS Lego/M Legra/M Legree/M again against agapae agape/S agar/SM agate/SM agave/MS age/JMZGDRS camouflager/M camp/CSGMDRJZT campaign/MRDGSZ campaigner/M  spel om Greenpeace! Datormagazin har Bulge och Campaigns of Napoeon.

E-mail: media@LEGO.com Please note that only media requests will receive a response.
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LEGO just gave us awesome news: after a three-month campaign supported by more than a million people worldwide, LEGO has announced it will not renew its contract with the oil company Shell. It's a huge blow to Shell's strategy of partnering with beloved brands, to clean up its dirty image as an Arctic oil driller, and a huge victory for everyone who supported the campaign.

Oct 9, 2014 Danish toy maker Lego says it won't renew a deal allowing Shell to hand out Lego sets at gas stations in some 30 countries, following a viral  Oct 9, 2014 A Greenpeace campaign targeted the toy company for teaming up with Big Oil. Lego to discontinue Shell-themed toys after Greenpeace campaign The Lego Group, the company that makes children's favourite Lego toy construction sets, is to  Greenpeace wanted to invigorate the well-established Save the Arctic campaign to attract enough new supporters to take on Shell's partnership with LEGO. Oct 9, 2014 Lego has bowed to increasing pressure from Greenpeace and ended its marketing partnership with Shell, saying it will not renew its contract  Oct 9, 2014 Chile to protest against Shell's oil search in the Artic region, and also to "The Greenpeace campaign uses the Lego brand to target Shell.


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Oct 9, 2014 Today we got the awesome news: after a three-month campaign small but furious protests against their LEGO bosses' partnership with Shell.

Happy Lego polar bears, huskies and Inuits are enjoying a pristine Lego Arctic landscape when a monstrous drilling team appears and shatters the ice.